Services · Paid acquisition
Put your budget behind buying intent.
Clicks are only useful when they lead somewhere. We plan Google Ads and Microsoft Ads campaigns around what your buyers are trying to solve, then connect the ad, the landing page and the next step.
From search to inquiry
The landing page is part of the campaign.
An ad can bring the right person to your website, but the page still has to answer their questions. The offer, wording, and next step should match what they searched for and what the ad promised.
We look at that journey as one piece of work. Keywords and exclusions shape who arrives. The page explains the service. Tracking shows whether visitors take the action you intended, so decisions can be based on more than clicks.
What we can help with
- Search campaign structure and keyword research
- Ad copy and landing page recommendations
- Conversion tracking setup within the agreed scope
- Budget monitoring, search term reviews, and performance reporting
How the work takes shape
Three stages, agreed before launch.
01
Set a useful conversion
We agree what counts as an inquiry and what the campaign is meant to achieve.
02
Build and launch
We prepare keywords, exclusions, ads, and tracking for your approval.
03
Improve the economics
We review search terms and conversion data, then make changes based on the evidence.
A clear scope. Realistic expectations.
Advertising spend is separate from agency fees unless your proposal says otherwise. Campaigns run in advertising accounts owned by you. Costs and results vary with competition, budget, offer, and conversion quality.
What we look at during campaign reviews
- The searches that triggered the ads and whether they match buying intent.
- How ad wording and landing page content work together.
- Which actions are counted as conversions and whether tracking is working.
- Where spend can be reduced, tested, or redirected within the agreed budget.
Common questions
Before you ask for a proposal.
Should we advertise every service from the start?
Usually not. Starting with the one or two services where search demand and margin are clearest makes the data easier to read. Once those campaigns are stable, we add the next service with its own page and tracking.
What budget do we need?
It depends on your market and cost per click. We check search volumes and competition before proposing a starting budget, and we review it monthly against the cost per qualified inquiry rather than clicks.
Who owns the ad accounts?
You do. We work in Google Ads and Microsoft Ads accounts that belong to your business, with billing in your name, so history and data stay with you.
What would a better pipeline look like?
Tell us what you sell, who you want to reach and where growth feels stuck. We will reply within one business day with a practical next step.