# Tiligen Group > B2B lead generation & digital marketing ## Posts - [Appointment setting vs. lead generation: what to outsource first](https://services.tiligen.com/appointment-setting-vs-lead-generation/): The two are often sold as the same thing. They solve different problems, and choosing the wrong one first is an expensive way to learn the difference. - [B2B SEO content: answer the questions buyers ask before they inquire](https://services.tiligen.com/b2b-seo-content-questions-buyers-ask/): Why service pages beat blog volume, how to find the questions that sit closest to a decision, and what a useful content brief contains. - [Google Ads for B2B services: a setup checklist that protects your budget](https://services.tiligen.com/google-ads-for-b2b-services-setup-checklist/): Before the first click is paid for: conversion definitions, match types, exclusions, landing pages and the tracking that tells you whether any of it worked. - [How to build a B2B ideal customer profile that outbound can actually use](https://services.tiligen.com/b2b-ideal-customer-profile-for-outbound/): A practical way to define who you should reach, who you should exclude, and why an introduction would be useful now — before anyone writes a cold email. ## Pages - [Blog](https://services.tiligen.com/blog/) - [Terms of Service](https://services.tiligen.com/terms-of-service/): Information about Tiligen Group LLC service proposals, fees, responsibilities, project ownership, and cancellations. - [Contact Tiligen Group](https://services.tiligen.com/contact/): Contact Tiligen Group LLC about B2B lead generation and digital marketing. Email hello@services.tiligen.com or call +1 (307) 855-0417. - [About Tiligen Group](https://services.tiligen.com/about/): Tiligen Group LLC offers a clear, practical approach to B2B lead generation and digital marketing. - [B2B Appointment Setting & CRM Handoff](https://services.tiligen.com/appointment-setting/): Lead qualification, calendar coordination, and CRM records that explain who the prospect is and why they’re interested. - [B2B SEO & Content Services](https://services.tiligen.com/seo-content/): Technical SEO, search intent research, page improvements, and useful content for people comparing their options. - [Google & Microsoft Ads Management](https://services.tiligen.com/paid-acquisition/): Google Ads and Microsoft Ads campaigns, landing page direction, and conversion tracking that connect spend to inquiries. - [Outbound Prospecting & B2B Outreach](https://services.tiligen.com/outbound-prospecting/): Research, contact lists, email messaging, and LinkedIn outreach built around the buyers you want to reach. - [B2B Marketing Services](https://services.tiligen.com/services/): Explore outbound prospecting, Google and Microsoft Ads, SEO and content, and appointment setting from Tiligen Group LLC. - [B2B Lead Generation & Digital Marketing](https://services.tiligen.com/): Tiligen Group LLC helps B2B businesses with outbound prospecting, paid search, SEO and content, and appointment setting. - [Privacy Policy](https://services.tiligen.com/privacy-policy/): How Tiligen Group LLC handles website visits, business inquiries, and client information. [comment]: # (Generated by Hostinger Tools Plugin)